Women and Cars: A Brief History

Scott Carline • March 9, 2022

March is Women’s History Month, and to celebrate, we’d like to look back at the role women have played in shaping our work today. Men have long dominated the automotive industry and auto repair world, but that doesn’t mean women haven’t played a significant role. Unfortunately, their stories are rarely told, so it’s hard to understand how important they have been throughout the decades. 

Here at Axleboy, we would like to highlight how women shaped the industry’s past and will also impact its future. That’s why we started AxleGirl , an all-women, hands-on training day that allows women to ask questions about their Jeeps and organize rides together. This program gives ladies the opportunity to become comfortable with their Jeeps. If you want to participate in AxleGirl, get in touch with our team! Meanwhile, brush up on your history of women and cars below.

In the Beginning

As far as we’re concerned, women have been side-by-side with men since the inception of the automobile – take a look at Bertha Benz, whose last name has become synonymous with “luxury vehicle.” Mrs. Benz was the wife and business partner of automobile pioneer Karl Benz — German engineer, inventor, and credited as the creator of what’s considered “the first practical motorcar”. 

When they got married in 1872, he used her dowry as financial support to build his first horseless carriage in 1885. Bertha tested these prototypes, and her help led to the additions of wire insulation and the invention of leather brake pads. She also financed the development of the Motorwagen, but the laws at the time prevented her from holding the patent or credit of the inventor as a married woman.

In 1888, Bertha embarked on the first cross-country automobile journey in a Motorwagen Model III for a trip that lasted about 66 miles. She wanted to prove to her husband (and the world) that she had contributed to a life-changing invention and helped create financial success. Bertha also started the practice of test drives within the automotive industry. In 2008, the Bertha Benz Memorial Route was established to mark and celebrate her journey.

Women Drivers Take Over

It wasn’t until the 1920s and the mass production of the Model T that women widely became more independent and chose to purchase cars on their own, independently. Later, in the 1930s, Chrysler took hold of this growing trend and created more “modern” advertising targeting women. During WWII, Rosie the Riveter drew in mechanically-minded women who were looking to support the troops and learn valuable car repair skills.

When the war was over and the country no longer needed to use manufacturing facilities for military use, car ownership jumped. Across America, the highway system spread like wildfire, and more families were moving out to the suburbs – where moms needed access to vehicles to travel into town for daily needs like groceries or clothing for the kids. This helped push women into the role of driver and owner instead of just being a passenger while the men were driving. 

Over several decades, more women joined the workforce and needed a car for their commute. Changing financial rules and regulations freed them to finance or purchase a vehicle without their husbands’ permission. Today, there are about an equal number of female and male car owners. Women like Denise McCluggage (the only female race car driver to be inducted into the Automotive Hall Of Fame) helped transform the male-dominated racing industry.

There are also other women whose contributions can be seen and felt in the cars we drive today:

Mary Anderson: This Alabama native created a windshield wiper prototype made of wood and rubber and attached it to a lever near the vehicle’s steering wheel. When you pulled the lever, the wipers moved back and forth to wipe away snow, rain, and sleet, and they could be removed and stored during the summertime. Mary patented her invention, but it was largely ignored by the automotive industry and expired. However, Cadillac was the first manufacturer to adopt the design as standard equipment.

Florence Lawrence: This former movie star created what she named “auto-signaling arms” which used flags on either side of the automobile that could be raised and lowered at the push of a button. This feature evolved into the turn signal, which eventually became mandatory on modern vehicles. Florence then invented a sign for the back of the car that had the word “STOP” painted on it, which warned automobiles when the driver in front of them was slowing down; it evolved into what is now the brake light.

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So we're back inside at Axleboy Offroad. We've got our 2020 Jeep Gladiator Sport S. This is still bone stock. I haven't made any modifications to it yet. We have ordered and been receiving a lot of the components from our supplier partner. They're going to end up on this Jeep Gladiator. One thing that's going to be probably the most dramatic cosmetically and performance and everything else from the outside, is the lift kit, and the wheels, and the suspension. Yeah. So right now behind us is bone stock. Let's talk about suspension first. Why don't you tell us what we have here from TeraFlex? Sure. So from TeraFlex, we're doing the adjustable alpine IR arms. IR stands for independent rotation. Now this is a really new product and it's amazing in the fact that it uses the bushing, so we're going to retain the same sound dampening and the same ride quality as we would when we're stock. But the inner sleeve that the bolt actually goes on... Okay. This is actually on a bearing. Okay. And it's a sealed bearing and unlike standard bushings where once the bolt clamps down, it's captive in the rubber and the rubber has to flex in order for this arm to move through its travel. The independent rotation allows free movement, no binding whatsoever, and this is huge in terms of ride quality, in terms of flex when you're off road or when you're on the RTI ramp at a Jeep show, or whatever it may be. We get the best of both worlds. We get the reliability of a good rubber bushing. We get the flexibility of a flex joint, but we don't have the parts that wear out or they get loose and make noise like the flex joints do. So it's kind of the best of both worlds. We expect that these bushings are going to last the vehicle's lifetime. This is a new product, this independent rotation bushing, been in testing and development for quite a while. We expect these to do amazing. What does installing an adjustable control arm do? What's the benefit for me as the Gladiator? Yeah, that's a great question. So we're going to lift it and we're going to raise the suspension. And the way that the geometry works, as we raise, this control arm is going to drop down further away. Now if you notice when this control arm swings down, it moves back. We actually lose some wheelbase when we lift it and it's just the nature of basic geometry. There's nothing we can do about that unless we put in an adjustable control arm. In this case, we can extend the length of this. We can recover our wheelbase, we can recover our alignment angles and our pinion angles as needed. So this gives us the ability to affectively adjust the front axle forward and backward. So we can make sure that the front axle is exactly where we want it. Exactly where we want it with the correct angle and the correct rotation. This is going to make the vehicle drive amazing. We're going to be able to keep caster where we want it, which is important because as we lift it caster drops out. Caster is the alignment angle that gives us stability going down the highway. We can roll it back in. Terrific. What else do we have here from TeraFlex? Well, we also have the new Falcon series three shocks. These are the brand new SP two shocks. Now I know in the past you and I have talked about how nice the Falcon shocks are because we have the quick adjust knobs. So we can turn this knob and we can go from soft ride to firm ride or tow, or if you're particularly picky like I know you are, you can go into setting number two, which gives you micro adjust on the small knob. You can literally dial in the ride as you drive. Now the SP two adds a new feature to it. Okay? It allows us to control the dampening, so this isn't as quick adjust or as easy, but what we can do, if you come in and say, "Dude, I am going to run down a gravel road and I'm going to run this thing hard." You can take the shock off and you can twist it, turn the bottom, and it goes into performance mode. Now this isn't going to be something you're changing in and out of every day. It's something you're probably going to do on install, but it gives you the ability to take the entire shock range and move it to more of a performance setting or to move it more to a comfort setting. Okay. So it just adds one more layer of adjustability to these shocks. These shocks are made up in Utah at the TeraFlex plant in the Falcon plant, handmade up there. Everything is amazing. We've been up on this line. It's the most spotless incredible thing you've ever seen. They've put a lot of time and development into this and these are definitely the best riding shock out there for the JK, and JL, and Gladiators. And it's going to look really cool. Oh yeah. How do you go wrong with all the big, all the billet, all the anodizing, the badging? They cut no corners on this thing at all. So I'm going to guess we've got a front and a back. Yeah. Yeah. So this will be the back. And so the importance with the back is... So it's a gladiator, right? So we're probably going to load it up with stuff, right? I mean, bicycles, kayaks, tent. So we're going to be taking weight in and out of it all the time. And that's really where the quick adjust knob is going to come in for us. So as you add that weight, all your shock dampening needs to change. It's easy now. Reach in there through the wheel-well, make a flip, and go. Going down the road or as a daily driver, what setting would I want to put it on? Well, I'll let you have it as far as a personal preference, but I know when I'm going down the road, just genuinely driving down the highway, I like a softer setting. I don't need to really feel the road. When we go to the firm settings, you're going to feel more input from the road. Now that's going to be great in certain situations. So if you're particularly driving sporty or driving heavy, you're going to want to have that road feel where you can feel the bumps and know what the vehicle is doing. With that, we're going to get a lot of roll control. So the vehicle is going to corner better and it will be able to handle the washboard gravel roads. Because I know like when you're out camping, you're driving down the- Gravel road. Yeah, yeah. You know how it is. You hit the bump and you bounce off the road, not with these, you move it to a firm setting and yeah, it's going to feel like you're zipping across the desert in a Baja race there. So really good stuff. Very adjustable, tunable to how you want it. So typically when you're off road or you're driving in let's say a spirited fashion, if you will, we're going to put them on firm. That's great. Well, thanks a lot to TeraFlex and to Axleboy Offroad. To learn more, you go to teraflex.com or visit us at axleboy.com.
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